2024 has brought a wave of new trends in clothing, everyday essentials, and overall style. But what exactly are these trends shaping the year? One of the most noticeable is the rise of Stanley and Owala water bottles. Much like Hydro Flasks in previous years, these bottles have become a must-have accessory, seen everywhere from gyms to offices. But even more popular than hydration gear are Sambas, a retro-inspired soccer shoe. The trend, which started earlier this year, has become a driving force behind Adidas’ resurgence, with other models like Gazelles, Court VIs, and Campus 00s also making a strong comeback in streetwear.
In the world of makeup, 2024 is all about variety. Clean girl makeup, strawberry makeup, and glowy makeup have dominated beauty trends. Crème products, in particular, have surged in popularity as they fit perfectly with the dewy, natural look everyone’s after. Top beauty brands like IT Cosmetics and Rare Beauty have cemented their spots in the year’s top 10, thanks to their alignment with these trends and their wide appeal.
As for fashion, the biggest style shift has been towards baggy jeans. Skinny jeans are officially out, with looser fits taking over. This trend is celebrated for its comfort and versatility, giving people more confidence and creative outfit options. Another key item that has made a major comeback is jorts—long jean shorts. Originally popular in the 90s, they’ve returned thanks to the growing influence of streetwear. Pairing jorts with a burgundy halter top is the look of the season, as red and burgundy tones have emerged as some of the year’s hottest colors. These muted shades fit perfectly with the minimalist, clean aesthetic that has dominated fashion this year.
From shoes to makeup to clothing, 2024 is shaping up to be a year defined by both nostalgia and fresh, minimalist style.